Our Vibe | Guaranteed Rate Affinity

We are a company with a soul, a team of individuals driven by an entrepreneurial spirit and a commitment to winning, held together by a camaraderie that is unique in the industry.

Core Values Driving everything we do to serve our customers Net Promoter Score Putting our customers first every day GR Foundation Impacting lives in positive, meaningful ways Giving Back In communities large and small Incentive Trips Celebrating and sharing our successes

Core Values

These are the 10 core values that drive everything we do to serve our customers.

We grow for good.
We put our members first.
We work with the best of the best.
We think big.
We have grit.
We have an owner’s mentality.
We embrace change.
We demand excellence.
We hold ourselves & others accountable.
We give a sh!t.

Net Promoter Score

Net Promoter Score

Putting the customer first isn’t just a phrase – it’s something we deliver every day, and it shows. Guaranteed Rate Affinity sets the bar high, surpassing the industry Net Promoter Score average with a score of 88%*!

Source: Data pulled from Guaranteed Rate Affinity's Customer Satisfaction surveys (Averaged 2024)

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Guaranteed Rate Foundation

Established in 2012 to impact the lives of individuals, families and communities in positive, meaningful ways, the Guaranteed Rate Foundation has distributed over $2 million in aid to 869 individuals across the country who were facing dire circumstances.

100% of Foundation costs are covered by Guaranteed Rate so every penny donated goes toward helping those who need it most

See how we've helped families get back on their feet and thrive in the face of adversity.

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Giving Back

In communities large and small across the country, Guaranteed Rate Affinity is deeply committed to making the world a more livable, sustainable and caring place. We coordinate Give Back Challenge events with our teams nationwide to support local charities, non-profits and other organizations in need.

Our employees choose a cause to volunteer for in their Give Back Challenge event
Together with business partners and agents, we make an impact in our communities
Offices collect and donate goods for toy drives, shelters, charities and beyond

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Incentive Trips

Trips to exotic five-star resorts for President’s Club and Chairman’s Circle members to reward Guaranteed Rate Affinity's top producers.

Recently, top performing LOs were treated to an amazing trip in Punta de Mita, Mexico.

Check out how we celebrate and share our successes!

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